About Abdul Latif Jameel | Toyota Saudi Arabia

Know more about The Abdul Latif Jameel Motors, Toyota Saudi Arabia’s parent company. We believe in Customer First Policy

Our Principle

In 1945 Abdul Latif Jameel started his business with a philosophy and vision to put his customers, or ‘Guests’, first. This underlying principle, coupled with Abdul Latif Jameel’s visionary approach, formed the foundations of the company that still bears his name today.

Our History

Abdul Latif Jameel understood the importance of personal transportation to the people of Saudi Arabia. Before, there were many paved roads, Abdul Latif Jameel saw the benefits of introducing 4x4 vehicles which would allow his customers to navigate the terrain of the country. His first order of four "BJ" model 4x4 vehicles was the start of a long-standing relationship with Toyota Motor Corporation.

Our Commitment

Abdul Latif Jameel Motors "Guest First" principles have guided the company to provide facilities and services to make the purchase and ownership of a Toyota vehicle as satisfying as possible. Our vehicle sales and distribution network features outlets across Saudi Arabia, and we are able to source and service over 1.2 million vehicles annually. This is backed up by our continual investment in vehicle and parts importation and distribution.

60 years in your service.. Seeking to delight you every day

Through the unique relationship with Toyota Motor Company, Abdul Latif Jameel Motors has grown continuously over the years to become one of the leading entities in the automotive sector in the Saudi Arabia, and one of the leading independent Toyota distributors in the world.

The Toyota Way

Let's Go Places

We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community, and our planet in order to build a better tomorrow.


The Way We Work

How do we create some of the most advanced, reliable and safe vehicles? It starts with our manufacturing principles and management philosophy. We’re always looking for ways to improve our operations, always challenging ourselves to innovate, always looking to collaborate, always improving each day in everything we do.


Our Purpose

We create vehicles by listening and responding to you. Why? Because it's our belief that our cars should do more than help you go places on the road, they should also help you go places in life.