Abdul Latif Jameel Motors Recognized at the Saudi CX Awards for the Third Consecutive Year

Riyadh, Saudi Arabia – 26 January 2026: Abdul Latif Jameel Motors has been recognized for the third consecutive year at the Saudi Customer Experience Awards (SCXA), reaffirming its position as a leader in delivering guest-centric excellence across the Kingdom of Saudi Arabia. The event was held in Riyadh and was attended by leading companies across various sectors and government entities.

At the event, Abdul Latif Jameel Motors was honored with a Certificate of CX Excellence and three awards. The certificate is issued by the Saudi Customer Experience Association and is granted to a select group of participants in recognition of exemplary and sustained performance in customer experience.

Abdul Latif Jameel Motors also received a Silver Award in Best CX in Financial Services, acknowledging the effectiveness of its process-driven approach to improving service efficiency, transparency, and reliability for guests.

This was complemented by a Silver Award in Best Learning & Development, recognizing its investment in developing frontline and operational capabilities. In addition, Abdul Latif Jameel Motors earned a Bronze Award in Best CX in Retail, highlighting its continued focus on elevating in-branch guest journeys through service excellence, operational discipline, and guest-first execution.

These achievements reaffirm Abdul Latif Jameel Motors’ commitment to innovation, operational excellence, and talent development, and demonstrate its focus on consistently delivering exceptional guest experiences that resonate with its guests across the Kingdom.