TORRANCE, Calif., March 18, 2010

J.D. Power and Associates today announced the results from their 2010 Vehicle Dependability Study (VDS), covering 2007 model year vehicles. The following comments on the VDS can be attributed to Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.

“We are pleased that TMS has once again led the way with the most segment awards in the J.D. Power Vehicle Dependability Study. We’re especially proud of our consistency in the annual study. Since 1994 Lexus has continued to place among the top three nameplates in every year of eligibility, while Toyota has been in the top five among non-luxury manufacturers since 1990. Toyota has once again topped this year’s study as the top-ranking full-line manufacturer.

“This is great news and timely for both our customers and our dealers, as it provides reassurance our vehicles continue to be an industry benchmark for quality.” Other examples of Toyota’s commitment to excellence, quality products and customer satisfaction include:

Toyota received four 1st place awards – more than any other brand.

18 Toyota, Lexus and Scion vehicles made the list of “Most Reliable New Car” in 10 different vehicle categories by a leading national consumer publication.

Toyota owner loyalty remains the highest in the industry, according to internal studies.

The Tundra full-size pickup and the GX 470 midsize premium SUV each topped its respective segments for the fifth year in a row.

The Highlander midsize SUV and Sequoia full-size SUV each topped their respective segments for the third consecutive year.

2010 J.D. Power

Tms Segment Award Winners Vehicle	PP100	Segment
Toyota Prius	103	Compact Car
Toyota Highlander (total)	106	Midsize MAV
Toyota Sequoia	165	Large MAV
Toyota Tundra	122	Large Pickup
Lexus GX 470	99	Midsize Premium MAV